WEBINAR
Rediscovering Good Food

On Thursday April 20 2017, at 3:00 pm EDT, for 1 Hour

1-On-1 Consulting

What is Good Food? What is Clean Food?

What is Beyond Organic and Non-GMO Food Certifications?

Starting the early 1990's, raw food gurus emerged, leading what is now known as the Raw Food Movement. Some aspects of this movement became more cult-like and “religious”, moving away from their original intentions to help the consumer, and placing it more on the personality of the gurus themselves. As the industry has grown, and new products appeared on shelf, retailers such as Whole Foods Market have become concerned on the safety of raw food products as well as in understanding clearly not only what is “raw” but also what is “good” and “clean” food.
We have been told, far too many times, what kind of food is “bad”. But rarely are we told what is good food. We're told not to eat too much fat, sugar is bad, stay away from chemicals and pesticides etc., but what is good food? What is clean food? What is raw food? Is there a systematic and scientific way where we can identify what is good food?
After many millennia of trial and error, indigenous and traditional cultures had a profound sense of what was good food. They knew how to combine food, when to eat food, and how to process food so our bodies received the optimal nutrition. Their food was not only organic and naturally non-GMO, but by its very nature, good and clean.
In early 2014, given growing pressures from regulatory agencies as well as retailers and consumers, leaders of the raw food community recognized that the confusion around raw food could detrimentally affect their businesses. There needed to be a more formal definition of what raw food is. And it needed to not only encompass, but go beyond, the widely prevalent Organic Certification or the Non-GMO Certification.

Leaders of the raw food community including Brad's Raw Foods, Alive & Radiant, Rawone, Living Intentions and Go Raw, shared the problems they were facing and created a forum to facilitate the development of an international standard for defining and certifying raw food products.

The standard, in many ways, is based on the teachings of indigenous and traditional cultures and is bringing those teachings back to the modern world.
Whether you are a consumer, manufacturer, retailer or someone who is interested in health, learning about these food certifications is going to help you create a healthier world for you, your family and your community.

Thursday, April 20, 2017

3:00 pm EDT

Duration 1 Hour

About The Host

Expert who will be conducting this webinar

Host Name

Dr. V.A. Shiva Ayyadurai

Inventor of Email. Systems Scientist. Author. Activist

Dr. Shiva Ayyadurai, the Inventor of Email has dedicated nearly four decades to the study and research of Eastern and Western systems of medicine. He has developed a revolutionary educational program for doctors, health care providers and holistic practitioners called Systems Health® that bridges Eastern and Western systems of medicine. He is also the Founder and Executive Director of the International Center for Integrative Systems located in Cambridge, Massachusetts, that is home to the R.A.W.™/C.L.E.A.N.™ Certification Standard. He is also the Chairman &CEO of CytoSolve, Inc.

Dr. Shiva holds four degrees from MIT, including a B.A. in Electrical Engineering and Computer Science, and a dual master's degree in Mechanical Engineering and Visual Studies from the MIT Media Laboratory. He completed his Ph.D. in Systems Biology at the MIT Department of Biological Engineering.

You may visit his personal website at www.vashiva.com.

0

Webinars

0

Attended

0

Products

0

Subscribers

Benefits of joining this webinar

  • Learn The Holistic, Systems Approach

    Learn the defining elements of C.L.E.A.N. and R.A.W. and understand the holistic approach to certifying the 'goodness' and nutrition in your products.

  • Be Up To Date

    The food industry is changing fast; the webinar helps you learn about the new developments in safety and bioavailability.

  • Maintain Your Edge

    Learn how to keep pace with your colleagues and competitors in your industry.

  • Increase Visibility On Store Shelves

    You know the value of retail shelf space - learn how to maximize your brand's visibility on store shelves.

  • Distinguish Your Brand

    Understand how you can showcase your products' credential uniquely to distinguish from other competing brands.

  • Join The Movement

    Embrace the movement towards a healthier and more transparent relationship with your customers.

Any Questions?